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Our Story

W2W: The Will 2 Win

It can't be taught. It must be found within. That drive. That grit. That fight that's still in you even when you get knocked down. It's what keeps us going in the face of adversity. And it's exactly why we are still here.

2020 was a rough year.  It was the year that changed everything we considered "normal".  It was also the year we were founded.  We launched this brand in March, right around the time the pandemic started.  Timing was not on our side and neither was luck.  But you know what?  We've never been much for luck.  What we lack in timing, we make up with our creativity and grit.

W2W Racing is a tribute.  A tribute to cars, drag racing, and everything else that has influenced us through the decades.  It's a lifestyle.  And our designs are reflections of that lifestyle and a much needed creative outlet for the current times.

Pictured over there at the poker table is Lee & Todd, the guys that started this.  They've been friends for a long time.  I mean, it hasn't been since the 3rd grade, but it's been long enough that they call each other family.  To them, that's also what W2W is.  Family.